Services

Fast Cash CRM is the flagship CRM solution, integrating the different pillars of the LoyaltyPlus offerings which result in a robust CRM strategy. Bridging the gap between Marketing and Sales, CRM creates a sophisticated understanding of customer behavior and needs by leveraging all your customer touch points. By harnessing this technology to tailor your CRM programme, customer churn is reduced and the lifetime value of your most profitable customers is extended. CRM is a scalable, high-level, functionality rich, comprehensive suite of the following product sets, giving you the option to start small and add the additional product sets as required. CRM is embedded primarily with our core loyalty engine Loyalty, together with our customer engagement offering EngagementPlus, which enables the different customer engagement points supported by an engagement strategy which includes campaigning, document management, and a host of other engagement strategies. CRMPlus further embeds Analytics, allowing for superior customer intelligence mining, extraction, and segmentation of datasets to be used in campaigning actions. MediaPlus is a strong Social media component which allows for social media integration, gamification and social media engagement and campaigning.